Privacy Policy

1. Introduction

Know It First ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our digital products.

Please read this Privacy Policy carefully. If you do not agree with our data practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide when you:

• Create a purchase order
• Subscribe to our email list
• Contact us via email or contact forms
• Participate in surveys or feedback

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent
• Referrer information
• Device identifiers
• Cookies and tracking pixels

2.3 Information from Third Parties

We may receive information about you from:

• Payment processors (Kiwify, Lemon Squeezy)
• Email marketing platforms (HubSpot, Gmail)
• Analytics providers (Google Analytics)

2.4 No User Accounts

Important: Know It First does not require user accounts. Products are delivered via email after purchase. We do not store passwords or account credentials.

3. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Data Used	Legal Basis
Product Delivery	Name, Email	Contract Performance
Email Marketing & CRM	Email, Name	Consent / Legitimate Interest
Payment Processing	Payment Details	Contract Performance
Customer Support	Name, Email, Message Content	Contract Performance
Website Analytics	IP, Browser Info, Cookies	Legitimate Interest
Service Improvement	Usage Data, Feedback	Legitimate Interest
Legal Compliance	All Data	Legal Obligation

3.1 Email Marketing

We use HubSpot and Gmail to manage email communications, including:

• Product delivery notifications
• Educational content (playbooks, tips, industry insights)
• Promotional offers
• Customer support

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us at prnsh.llc@gmail.com.

4. Sharing Your Information

4.1 Third-Party Service Providers

We share your information with the following third parties to provide the Service:

Service	Purpose	Data Shared
HubSpot	CRM & Email Marketing	Name, Email
Gmail	Product Delivery	Name, Email
Kiwify	Payment Processing (Brazil)	Payment Details
Lemon Squeezy	Payment Processing (Global)	Payment Details
Make.com	Automation Workflows	Name, Email, Purchase Info
Google Analytics	Website Analytics (Optional)	IP, Device Info, Behavior

4.2 Legal Requirements

We may disclose your information if required by law or if we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms of Use
• Protect the safety, rights, or property of Know It First, our users, or the public
• Detect, prevent, or address fraud or security issues

4.3 Business Transfers

If Know It First is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be part of the transferred assets.

4.4 Non-Personal Information

We may share aggregated, de-identified data with third parties for analytics, marketing, and research purposes. This data cannot identify you.

5. Data Retention

We retain your data for as long as necessary to:

• Provide the Service and maintain your product access
• Fulfill our legal and contractual obligations
• Resolve disputes and enforce agreements

5.1 Retention Period

• Purchase Data: Retained for 7 years (tax and legal compliance)
• Email/Marketing Data: Retained until unsubscription
• Support Communications: Retained for 2 years
• Website Analytics: Retained for 26 months (Google Analytics default)

5.2 Deletion Requests

You may request deletion of your personal data at any time by contacting us. We will delete your information, except where we are required to retain it by law or for legitimate business purposes.

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. We use cookies to:

• Remember your preferences
• Track website performance and usage
• Personalize your experience
• Enhance security

6.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how you use our site (Google Analytics)
• Marketing Cookies: Used to display relevant content (HubSpot tracking)

6.3 Cookie Control

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect website functionality.

6.4 Do Not Track

Some browsers include a "Do Not Track" feature. Currently, there is no standard for how websites respond to DNT signals. We honor opt-out preferences when clearly stated.

7. Data Security

We implement industry-standard security measures to protect your information:

• HTTPS encryption for data in transit
• Secure payment processing through PCI-DSS compliant providers
• Access controls and authentication
• Regular security audits
• Secure storage of sensitive data

8. Your Privacy Rights

8.1 General Rights

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your data
• Right of Correction: Request correction of inaccurate data
• Right of Deletion: Request deletion of your data (right to be forgotten)
• Right of Restriction: Request restriction of processing
• Right to Data Portability: Request your data in a portable format
• Right to Withdraw Consent: Withdraw consent at any time
• Right to Object: Object to certain processing activities

8.2 GDPR Compliance (European Users)

If you are located in the European Union, UK, or EEA, you are protected by the General Data Protection Regulation (GDPR). We process your data lawfully under the legal bases of:

• Contract (delivering purchased products)
• Consent (for marketing and analytics)
• Legitimate interest (for service improvement and security)
• Legal obligation (for tax and compliance)

8.3 How to Exercise Your Rights

To exercise any of these rights, contact us at prnsh.llc@gmail.com with:

• Your name and email address
• Description of your request
• Proof of identity (if required)

We will respond within 30 days of your request. You may also lodge a complaint with your local data protection authority.

9. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws different from those of your home country.

When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard contractual clauses (SCCs)
• Adequate safeguards per applicable laws
• Your explicit consent (where required)

Brazil & LGPD: For Brazilian residents, international transfers comply with the Lei Geral de Proteção de Dados (LGPD).

10. Children's Privacy

Know It First is not directed to children under 13 years of age (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children under 13.

If we discover that we have collected information from a child under 13, we will delete it immediately. If you believe we have collected information from a child, please contact us at prnsh.llc@gmail.com.

11. Third-Party Links and Services

Our website may contain links to third-party websites and services. This Privacy Policy applies only to Know It First. We are not responsible for the privacy practices of external websites.

We encourage you to review the privacy policies of any third-party services before providing your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

Notification of Changes:

• We will update the "Last updated" date at the top of this policy
• For material changes, we will notify you via email or prominent notice on our website
• Your continued use of the Service after changes constitutes acceptance of the updated policy

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry within 30 days.

14. Data Protection Officer / Privacy Manager

For data protection inquiries, contact: